Geoffrey A. Moore
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Buch
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to nar…
Mehr
Beschreibung
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
CHF 26.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
L048:
Lieferbar in 48 Stunden
Produktdetails
- ISBN: 978-0-06-229298-8
- EAN: 9780062292988
- Produktnummer: 14981917
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 288 S.
- Ausstattung: Trade Paperback
- Masse: H20.3 cm x B13.4 cm x D1.9 cm 218 g
- Gewicht: 218
Über den Autor
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
19 weitere Werke von Geoffrey A. Moore:
Marketing and Selling Disruptive Products to Mainstream Customers
Ebook (EPUB Format)
CHF 18.05
Marketing and Selling Disruptive Products to Mainstream Customers
Ebook (EPUB Format)
CHF 19.35
Marketing and Selling Disruptive Products to Mainstream Customers
Ebook (EPUB Format)
CHF 13.19
Marketing and Selling Disruptive Products to Mainstream Customers
Ebook (EPUB Format)
CHF 14.80
Marketing and Selling Disruptive Products to Mainstream Customers
Ebook (PDF Format)
CHF 44.00
Marketing and Selling Disruptive Products to Mainstream Customers
Ebook (EPUB Format)
CHF 13.19
Marketing and Selling Disruptive Products to Mainstream Customers
Ebook (EPUB Format)
CHF 17.99
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.