Market-Driven Thinking
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the dominant logics (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Throu…
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Produktdetails
- ISBN: 978-1-136-38079-2
- EAN: 9781136380792
- Produktnummer: 13999602
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 328 S.
- Plattform: PDF
- Masse: 1'885 KB
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