Cause Marketing For Dummies

Create a mutually beneficial partnership between nonprofit andfor-profit enterprisesCause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog, SelfishGiving.com, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses.* Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both* This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore* Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla* Features case studies that illustrate successful campaigntechniquesCause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.