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Paul Grainge

Brand Hollywood

Selling Entertainment in a Global Media Age

Ebook (EPUB Format)

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics… Mehr

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Produktdetails


  • ISBN: 978-1-134-25896-3
  • EAN: 9781134258963
  • Produktnummer: 18406742
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2007
  • Seitenangabe: 224 S.
  • Plattform: EPUB
  • Masse: 2'065 KB
  • Abbildungen: 18 schwarz-weiße Fotos

Über den Autor


Paul Grainge is Associate Professor of Film Studies at the University of Nottingham. He is the author of Monochrome Memories: Nostalgia and Style in Retro America (2002), the editor of Memory and Popular Film (2003), and co-author of Film Histories: An Introduction and Reader (2007).

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