Electronic Commerce 2012 Global Edition
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still…
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Produktdetails
Weitere Autoren: King, David
- ISBN: 978-0-273-76134-1
- EAN: 9780273761341
- Produktnummer: 27690353
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 792 S.
- Masse: 1'690 g
- Auflage: 7. A.
- Gewicht: 1690
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