Free Gift Inside!!
Forget the Customer. Develop Marketease
Heretical - Harvard Business ReviewThe finest writer in our field today - Journal of MarketingAmusing and brilliant - Philip Kotler in HBRFound it yet? Still looking, flicking, shaking? Wondering whether someone snaffled the free gift before you got here? Annoying, isn't it? Unsettling almost. Irritating to the point of infuriation, when you come to think about it.You know, just because a book's called Free Gift Inside!! doesn't mean that it contains one. Whatever gave you that idea? What are you expecting to find, in any event? In addition to the free gift, that is. Another book about customer centricity? Yawn. A hymn to corporate social res…
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Produktdetails
Weitere Autoren: Brown, Phillip
- ISBN: 978-1-84112-546-6
- EAN: 9781841125466
- Produktnummer: 8552156
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 304 S.
- Masse: H23.4 cm x B15.6 cm x D1.6 cm 465 g
- Abbildungen: Paperback
- Gewicht: 465
Über den Autor
Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com
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