Packaging the Brand
The Relationship Between Packaging Design and Brand Identity
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Produktdetails
Weitere Autoren: Harris, Paul
- ISBN: 978-1-350-03422-8
- EAN: 9781350034228
- Produktnummer: 23976906
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 208 S.
- Plattform: EPUB
- Masse: 69'762 KB
- Auflage: 1. Auflage
- Abbildungen: 200 colour illus
Über den Autor
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton.
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