I'll Have What She's Having
Mapping Social Behavior
Humans are, first and foremost, social creatures. And this, according to the authors of the book, shapes-and explains-most of our choices. Our decisions are based on more than nudges exploiting individual cognitive quirks. The book shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how focused social learning by a few gets amplified as copying by the masses.It describes how ideas, behavior, and culture spread throug…
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Produktdetails
Weitere Autoren: Earls, Mark / O'Brien, Michael J. (Vice-President for Academic Affairs and Provost, Texas A&M University - San Antonio)
- ISBN: 978-0-262-01615-5
- EAN: 9780262016155
- Produktnummer: 11227666
- Verlag: MIT Press Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 160 S.
- Masse: H21.1 cm x B14.3 cm x D1.8 cm 342 g
- Abbildungen: 13 b 26 Illustrations, unspecified
- Gewicht: 342
- Sonstiges: Professional & Vocational
Über den Autor
R. Alexander Bentley is Professor of Archaeology and Anthropology at the University of Bristol, UK. Mark Earls is a London-based author and consultant on marketing, communication, and behavior change. Michael J. O'Brien is Dean of the College of Arts and Science, Professor of Anthropology, and Director of the Museum of Anthropology at the University of Missouri.
1 weiteres Werk von Bentley, R. Alexander (Professor, University of Tennessee):
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