Vijay Mahajan

Models for Innovation Diffusion

Buch

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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Produktdetails

Weitere Autoren: Peterson, Robert A.

ISBN: 978-0-8039-2136-8
EAN: 9780803921368
Produktnummer: 9416417
Verlag: Sage Pubn
Sprache: Englisch
Erscheinungsjahr: 1985
Seitenangabe: 88 S.
Masse: H21.6 cm x B13.7 cm x D0.6 cm 91 g
Reihenbandnummer: 48
Gewicht: 91

Über den Autor

Mahajan is a microfinance icon in India. The electrical engineer from IIT-Delhi and a post-grad from Princeton is a leading social entrepreneur, working for rural economic development since 1981. From setting up a nonprofit, Pradhan, to creating microfinance company Basix, Mahajan's mission is to promote rural livelihood to Indians who live on less than $2 a day. Basix is one of the first microfinance enterprises in the world to attract Indian and foreign debt and equity investments, providing livelihood to over 1.5 million customers. Mahajan's in-depth knowledge of the farm sector has made him a much sought-after adviser with the Planning Commission and many Indian states.