The New Rules of Marketing and PR

A NEW EDITION OF THE MODERN MARKETING CLASSIC! This new seventh edition of The New Rules of Marketing & PR has been completely revised and updated for the 2020s. It features a new chapter detailing how to use AI and machine learning in your marketing to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, the seventh edition of The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them. -Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing David is informative, entertaining, and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business. -Tony Robbins This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. -Publishers Weekly (starred review) The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape-and most importantly-how your company can leverage these insights to bring them to the forefront of your market. -Dr. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)