Press Start
Using gamification to power-up your marketing
Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide. The addictions and highs of Candy Crush or logging a run in your fitness app can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their pro…
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Produktdetails
Weitere Autoren: Meer, Albert van der
- ISBN: 978-1-4729-7051-0
- EAN: 9781472970510
- Produktnummer: 30604183
- Verlag: Bloomsbury Publishing PLC
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 288 S.
- Masse: H23.1 cm x B15.3 cm x D2.7 cm 426 g
- Gewicht: 426
Über den Autor
Daniel Griffin, Albert van der Meer
13 weitere Werke von Daniel Griffin:
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