Solomon: Consumer Behaviour_p7
Now in its seventh edition,Consumer Behaviour: A European Perspectiveprovides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world.The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students.The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Marketing pitfallsandMulticultural dimensionsboxesthroughout the text illustrate the impact consumer behaviour has on marketingactivities. Consumer behaviour as…
Mehr
CHF 55.45
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Hogg, Margaret K. / Askegaard, Søren / Bamossy, Gary
- ISBN: 978-1-292-24543-0
- EAN: 9781292245430
- Produktnummer: 33848394
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 648 S.
- Plattform: EPUB
- Masse: 25'152 KB
- Auflage: 7. Auflage
47 weitere Werke von Michael R. Solomon:
Bewertungen
Anmelden