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What factors influence consumers to buy meat substitutes?

Ebook (PDF Format)

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.

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Produktdetails

Weitere Autoren: Fehrenbach, David / Jacobmeyer, Raoul / Zipp, Markus

ISBN: 978-3-668-49997-3
EAN: 9783668499973
Produktnummer: 24053633
Verlag: GRIN Verlag
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 162 S.
Plattform: PDF
Masse: 3'275 KB