Critical Thinking for Marketers, Volume II
Learn How to Think, Not What to Think
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a concept is and why it is critical for marketers to develop good concept definitions (e.g., What is customer satisfaction?); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is h…
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Produktdetails
Weitere Autoren: Grapentine, Terry / Soorholtz, David
- ISBN: 978-1-63157-670-6
- EAN: 9781631576706
- Produktnummer: 21988824
- Verlag: Business Expert Press
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 98 S.
- Masse: H22.9 cm x B15.2 cm x D0.5 cm 156 g
- Abbildungen: Paperback
- Gewicht: 156
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