The Ethical Leader
Why Doing the Right Thing Can Be the Key to Competitive Advantage
Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning this view around - and making ethical behaviour a primary focus - Witzel shows how businesses can create and maintain long-term competitive advantage.Trust and respect among key stakeholder groups, particularly employees and customers, cannot be overstated in their importance to an organization's success: trust engenders loyalty and good reputation, which in turn builds brand value. However, while ethical behaviour is key to trust-bui…
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Produktdetails
- ISBN: 978-1-4729-5658-3
- EAN: 9781472956583
- Produktnummer: 29573697
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 743 KB
- Auflage: 1. Auflage
Über den Autor
Morgen Witzel is a Fellow of the Centre for Leadership Studies at the University of Exeter Business School. He is author of more than twenty books including the bestsellers Tata: The Evolution of a Corporate Brand and Doing Business in China, now in its third edition. His books have been translated into 11 languages. His articles have appeared in the Financial Times, the Los Angeles Times, the Toronto Globe and Mail, The Smart Manager, Financial World, and many others.
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