Simon Lancaster

Speechwriting

The Expert Guide

Ebook (EPUB Format)

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigou… Mehr

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Produktdetails

ISBN: 978-0-7198-2868-3
EAN: 9780719828683
Produktnummer: 28596299
Verlag: Crowood
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 288 S.
Plattform: EPUB
Masse: 11'491 KB

Über den Autor

Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders, including Rt Hon Alan Johnson MP, Rt Hon Patricia Hewitt MP and the CEOs of HSBC, Cadbury and Intercontinental Hotels Group. He runs regular Creative Speechwriting courses and is a guest lecturer on Lancaster University's MA in Rhetoric.