Competitive Advantage of Emerging Market Multinationals
Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance. The authors of this book shine new light on the rise of the EMNEs and how…
Mehr
CHF 47.05
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-107-33118-1
- EAN: 9781107331181
- Produktnummer: 14826212
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 3'849 KB
1 weiteres Werk von Peter J. (Hrsg.) Williamson:
Bewertungen
Anmelden