Consumer Engagement and Creative Strategies Used by Brands on Social Media
Academic Paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Kadir Has University, language: English, abstract: This paper analyses the Six-Segment Strategy Message Wheel by Ronald Taylor. In the course of the paper, three advertising campaigns are being analysed using Taylor's Six-Segment Strategies. The advertisements are Volvo -Life Paint, Homecoming - Edeka and Immortal Fans - Club do Recife. In advertisement, many strategies are used to catch the potential consumers eye, draw his/hers attention to a product or service and to appeal to an unfulfilled need, the consum…
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Produktdetails
- ISBN: 978-3-346-16137-6
- EAN: 9783346161376
- Produktnummer: 33996285
- Verlag: GRIN Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 10 S.
- Plattform: PDF
- Masse: 894 KB
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