Politics, Propaganda, and Public Health
A Case Study in Health Communication and Public Trust
Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach may have promoted inoculation efforts, the company seemingly crafted a product endorsement for Gardasil through its social marketing strategy and nationwide lobbying. The question is, do the ends jus…
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Produktdetails
Weitere Autoren: Porter, Lance
- ISBN: 978-1-4985-5299-8
- EAN: 9781498552998
- Produktnummer: 25872704
- Verlag: Lexington Books
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 188 S.
- Masse: H23.5 cm x B15.7 cm x D1.4 cm 433 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 433
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