Guanxi and Business Strategy
Guanxi and Business Strategy elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies?Rather than explaining the emergence of guanxi and its persistence - in spite of the existence of a market economy - with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology. By integrating guanxi into a business context, he shows that the commercial ut…
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Produktdetails
- ISBN: 978-3-7908-1956-4
- EAN: 9783790819564
- Produktnummer: 12831736
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Plattform: PDF
- Masse: 2'418 KB
- Auflage: 2007
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