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James A. Ogilvy

Creating Better Futures

Scenario Planning as a Tool for a Better Tomorrow

Ebook (EPUB Format)

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods.In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all… Mehr

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Produktdetails


  • ISBN: 978-0-19-992384-7
  • EAN: 9780199923847
  • Produktnummer: 13879977
  • Verlag: Oxford University Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2002
  • Plattform: EPUB
  • Masse: 1'978 KB
  • Abbildungen: 2 line illus

Über den Autor


James A. Ogilvy is a co-founder of Global Business Network, a member of the Monitor Group of Companies. Prior to his career in consulting, Dr. Ogilvy taught philosophy at Yale University. He lives in the San Francisco Bay area.

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