Fashion Buying
From Trend Forecasting to Shop Floor
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, s…
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
Weitere Autoren: Koumbis, Dimitri
- ISBN: 978-1-4742-5294-2
- EAN: 9781474252942
- Produktnummer: 34580644
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 176 S.
- Plattform: EPUB
- Auflage: 2. Auflage
- Abbildungen: 120 colour illus
Über den Autor
David Shaw worked in fashion buying for over 20 years for some of the UK's most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag.
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