Crafting Strategy
Embodied Metaphors in Practice
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put…
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Produktdetails
- ISBN: 978-1-139-08907-4
- EAN: 9781139089074
- Produktnummer: 14002168
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 5'973 KB
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