Mobilising the Audience
Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in makin…
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Produktdetails
Weitere Autoren: O'Regan, Tom (Hrsg.) / Sternberg, Jason (Hrsg.)
- ISBN: 978-0-7022-3205-3
- EAN: 9780702232053
- Produktnummer: 3380907
- Verlag: Univ Of Queensland
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 363 S.
- Masse: H22.1 cm x B15.7 cm x D2.8 cm 490 g
- Gewicht: 490
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