The Brain is Wider Than the Sky
Why Simple Solutions Don't Work in a Complex World
A brand-new book from the award-winning SUNDAY TIMES journalist Brian Appleyard.Simplicity has become a brand and a cult. People want simple lives and simple solutions. And now our technology wants us to be simpler, to be 'machine readable'. From telephone call trees that simplify us into a series of 'options' to social networks that reduce us to our purchases and preferences, we are deluged with propaganda urging us to abandon our irreducibly complex selves. At the same time, scientists tell us we are 'simply' the products of evolution, nothing more than our genes. Brain scanners have inspired neuroscientists to claim they are close to crack…
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Produktdetails
- ISBN: 978-0-297-86031-0
- EAN: 9780297860310
- Produktnummer: 22599374
- Verlag: Orion
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 2'956 KB
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Bryan Appleyard
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