The Hidden Brain
How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
The hidden brain is the voice in our ear when we make the most important decisions in our lives-but we're never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob.In a series of compulsively readable narratives, Shankar Vedantam journeys through t…
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Produktdetails
- ISBN: 978-0-385-52522-0
- EAN: 9780385525220
- Produktnummer: 19433666
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 288 S.
- Masse: H20.5 cm x B13.4 cm x D1.7 cm 218 g
- Gewicht: 218
Über den Autor
Shankar Vedantam is a national correspondent and columnist for the Washington Post and a 2009 Neimann Fellow. He lives in Washington, DC.
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