Glenn Hardaker

Wired Marketing

Energizing Business for e-Commerce

Buch

Wired Marketing provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the World Wide Web. The text is based around four main themes: marketing transformation, interactive marketing processes, the e-Commerce customer, and marketing Internet tools.* Numerous examples and case applications are included which illustrate issues discussed by the authors* Explains how the Internet is creatin… Mehr

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Produktdetails

Weitere Autoren: Graham, Gary

ISBN: 978-0-471-49645-8
EAN: 9780471496458
Produktnummer: 1681336
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2001
Seitenangabe: 284 S.
Masse: H23.5 cm x B19.0 cm x D1.6 cm 520 g
Gewicht: 520

Über den Autor

GLENN HARDAKER is Principal Lecturer in e-Learning Innovation at the University of Huddersfield.GARY GRAHAM is Lecturer in Marketing at the University of Salford.