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Seth Godin

Meatball Sundae

How new marketing is transforming the business world (and how to thrive in it)

Ebook (EPUB Format)

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in h… Mehr

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Produktdetails

  • ISBN: 978-0-7481-2926-3
  • EAN: 9780748129263
  • Produktnummer: 22596312
  • Verlag: Little, Brown Book Group
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 256 S.
  • Plattform: EPUB
  • Masse: 319 KB

Über den Autor

Seth Godin

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