Marketing Tourism Places (RLE Tourism)
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'.The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell touri…
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Produktdetails
Weitere Autoren: Goodall, Brian (Hrsg.)
- ISBN: 978-1-135-07723-5
- EAN: 9781135077235
- Produktnummer: 14830563
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 4 S.
- Plattform: PDF
- Masse: 4'143 KB
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