Leadership Brand
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand-a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees-elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified ident…
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Produktdetails
Weitere Autoren: Smallwood, Norm
- ISBN: 978-1-4221-1030-0
- EAN: 9781422110300
- Produktnummer: 2886739
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 288 S.
- Masse: H24.0 cm x B16.5 cm x D2.4 cm 596 g
- Gewicht: 596
Über den Autor
Dave Ulrich is Professor of Business at the University of Michigan and co-founder of The RBL Group, an education and consulting firm that helps organizations and leaders deliver value. He has published 12 books and more than 100 articles. Norm Smallwood is co-founder of The RBL Group and co-author of four books. He is also on the faculty of the Executive Education Center at the University of Michigan Business School. They are co-authors of Results-Based Leadership and How Leaders Build Value.
45 weitere Werke von Dave Ulrich:
Strategische Personalentwicklung
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (PDF Format)
CHF 66.68
Der Wert von Führung
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 55.00
Why the Bottom Line Isn't!
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (PDF Format)
CHF 18.00
Talent
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (PDF Format)
CHF 19.00
The Change Champion's Field Guide
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (PDF Format)
CHF 63.00
Talent
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 19.00
The Leadership Code
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 40.60
Leadership Capital Index
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (PDF Format)
CHF 71.50
Reinventing the Organization
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 36.10
Strategic Human Resource Management
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 31.60
Strategic Human Resource Management
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (PDF Format)
CHF 31.60
The Change Champion's Field Guide
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 63.00
The Leadership Capital Index
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 33.55
The Boundaryless Organization
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Ebook (EPUB Format)
CHF 30.00
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