Michael (Hrsg.) Morgan

The Tourism and Leisure Experience

Consumer and Managerial Perspectives

Ebook (EPUB Format)

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections:… Mehr

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Produktdetails

Weitere Autoren: Lugosi, Peter (Hrsg.) / Ritchie, J. R. Brent (Hrsg.)

ISBN: 978-1-84541-203-6
EAN: 9781845412036
Produktnummer: 13954399
Verlag: Channel View Publications
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 264 S.
Plattform: EPUB
Masse: 1'420 KB
Auflage: 1. Auflage

Über den Autor

Michael Morgan is Senior Lecturer at Bournemouth University and leader of the MA European Tourism Management programme delivered by a consortium of European universities. He has written and contributed to several books on Leisure and Tourism Marketing, including the latest edition (2009) of Marketing in Travel and Tourism with Victor Middleton and Alan Fyall. His current research activities into the experience of tourism have included the editing of special editions of the International Journal of Tourism Research and the Journal of Foodservice.Peter Lugosi is Senior Lecturer at Bournemouth University. He has researched and published on a wide range of subjects including research ethics, hospitable spaces, consumer participation, hospitality and urban regeneration, entrepreneurship and organisational culture. His work appears in a number of journals including Qualitative Inquiry, Space and Culture, The Service Industries Journal and Urban Studies.J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre.