Digital Branding
A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics,…
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Produktdetails
- ISBN: 978-0-7494-8168-1
- EAN: 9780749481681
- Produktnummer: 25083778
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 232 S.
- Plattform: EPUB
- Masse: 4'232 KB
- Auflage: 2. Auflage
Über den Autor
Daniel Rowles
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