Marketing
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective ofreal peoplewho makereal marketing decisionsat leading companies everyday.Timely, relevant, and dynamic, this reader-friendly text shows studentshowmarketing concepts are implemented,and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.The3rd European Editionpresents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new exampl…
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Produktdetails
Weitere Autoren: Marshall, Greg / Stuart, Elnora / Barnes, Bradley / Mitchell, Vincent-Wayne / Author
- ISBN: 978-1-292-22720-7
- EAN: 9781292227207
- Produktnummer: 33848416
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 616 S.
- Plattform: PDF
- Masse: 17'507 KB
- Auflage: 3. Auflage
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