The Business of Champagne
A Delicate Balance
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing…
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
- ISBN: 978-1-136-67081-7
- EAN: 9781136670817
- Produktnummer: 20169430
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 240 S.
- Plattform: PDF
- Abbildungen: 24 schwarz-weiße Abbildungen, 24 schwarz-weiße Zeichnungen, 4 schwarz-weiße Tabellen
Über den Autor
Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.
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