Fewer, Bigger, Bolder
From Mindless Expansion to Focused Growth
When it comes to growing revenues, not all dollars are equal.”In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth. And in many of these companies — large or small, from America to Europe to Asia — every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way — an alternative to the scramble for mindless expansion. The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step…
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Produktdetails
Weitere Autoren: Sawhney, Mohanbir
- ISBN: 978-1-59184-605-5
- EAN: 9781591846055
- Produktnummer: 19377464
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 272 S.
Über den Autor
As President of Kraft Foods, Developing markets, Sanjay Khosla oversaw revenue growth from $5 Billion to $16 Billion in 6 years across over 60 countries. Since 2013, he has been serving as a management consultant, a Senior Fellow at Northwestern University's Kellogg School of Management and a Senior Adviser at BCG. Prof. Mohanbir Sawhney is a globally recognized scholar, teacher, speaker and consultant in business innovation, technology marketing and digital marketing. He directs the Center for Research in Technology & Innovation at the Kellogg School of Management.” Richard Babcock is a writer and teacher in Chicago. He was the longtime editor of Chicago magazine.
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