The Long Tail
Why the Future of Business Is Selling Less of More
In one of the most important business books since The Tipping Point, Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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Produktdetails
- ISBN: 978-1-4013-0966-4
- EAN: 9781401309664
- Produktnummer: 3552775
- Verlag: Hachette Book Group USA
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 267 S.
- Masse: H20.3 cm x B12.8 cm x D2.2 cm 274 g
- Auflage: Revised edition
- Abbildungen: illustrations
- Gewicht: 274
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