The Psychology of Consumer Profiling in a Digital Age
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Produktdetails
- ISBN: 978-1-138-95796-1
- EAN: 9781138957961
- Produktnummer: 20949273
- Verlag: Routledge
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 264 S.
- Masse: H22.6 cm x B15.7 cm x D2.0 cm 499 g
- Gewicht: 499
Über den Autor
Barrie Gunter is Emeritus Professor, University of Leicester, UK where he was formerly a Professor of Mass Communication and Head of the Department of Media and Communication. A psychologist by training who has also worked in broadcasting as an audience researcher, he has written nearly 60 books on media, marketing and management.
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