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Aiello

Handbook of Research on Management of Cultural Products

E-Relationship Marketing and Accessibility Perspectives

Buch

This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships--

CHF 376.00

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Produktdetails

Weitere Autoren: Aiello, Lucia (Hrsg.)
  • ISBN: 978-1-4666-5007-7
  • EAN: 9781466650077
  • Produktnummer: 16239356
  • Verlag: Business Science Reference
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 520 S.
  • Masse: H28.6 cm x B22.1 cm x D3.2 cm 1'556 g
  • Abbildungen: HC gerader Rücken kaschiert
  • Gewicht: 1556

Über den Autor

Lucia Aiello is based at the University of Rome, Italy.

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