Gaining Influence in Public Relations
The Role of Resistance in Practice
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book…
Mehr
CHF 50.30
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Reber, Bryan H.
- ISBN: 978-1-135-60530-8
- EAN: 9781135605308
- Produktnummer: 18428643
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 427 KB
6 weitere Werke von Bruce K. Berger:
Public Relations Leaders as Sensemakers
The Role of Resistance in Practice
The Role of Resistance in Practice
Ebook (PDF Format)
CHF 59.95
Public Relations Leaders as Sensemakers
The Role of Resistance in Practice
The Role of Resistance in Practice
Ebook (EPUB Format)
CHF 59.35
Gaining Influence in Public Relations
The Role of Resistance in Practice
The Role of Resistance in Practice
Ebook (PDF Format)
CHF 50.30
Bewertungen
Anmelden