Ultimate Sales Letter 4Th Edition
Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step f…
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Produktdetails
- ISBN: 978-1-4405-1190-5
- EAN: 9781440511905
- Produktnummer: 13888542
- Verlag: Adams Media
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 0 KB
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