Communication Campaigns and National Integration in China's Market Economy Era
Reviving the National Soul
This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns…
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Produktdetails
- ISBN: 978-981-287-732-1
- EAN: 9789812877321
- Produktnummer: 18590648
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 239 S.
- Masse: H24.1 cm x B16.0 cm x D1.9 cm 547 g
- Abbildungen: Book; Bibliographie
- Gewicht: 547
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