Network Challenge (Chapter 9), The
Network-Centric Innovation: Four Strategies for Tapping the Global Brain
Most companies realize the need to look outside for innovation. However, few have a clear understanding about how they can make such a shift toward network-centric innovation--an innovation strategy that is centered on external networks and communities. Managers need more than anecdotal success stories about externally focused innovation, and they need more specific guidance than the one size fits all prescriptions of open innovation. The authors argue that every firm needs to find its own roadmap for tapping the Global Brain--the creative potential of the world outside its four walls. There are many different approaches and opportunities for…
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Produktdetails
Weitere Autoren: Sawhney, Mohanbir
- ISBN: 978-0-13-701538-2
- EAN: 9780137015382
- Produktnummer: 34722946
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Plattform: EPUB
- Auflage: 1. Auflage
Über den Autor
Satish Nambisan, Associate Professor of Technology Management and Strategy, The Lally School of Management, Rensselaer Polytechnic Institute Mohan Sawhney, McCormick Tribune Professor of E-Commerce and Technology, Kellogg School of Management, Northwestern University
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