How To Write a Marketing Plan for Health Care Organizations
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
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Produktdetails
- ISBN: 978-1-136-55080-5
- EAN: 9781136550805
- Produktnummer: 14481132
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 184 S.
- Plattform: PDF
- Masse: 2'337 KB
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