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Robert L. Heath

Today's Public Relations

An Introduction

Buch

Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features:- Cha… Mehr

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Produktdetails


Weitere Autoren: Coombs, Timothy
  • ISBN: 978-1-4129-2635-5
  • EAN: 9781412926355
  • Produktnummer: 1456766
  • Verlag: SAGE Publications Inc
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 560 S.
  • Masse: H25.4 cm x B20.3 cm x D0.0 cm 1'110 g
  • Gewicht: 1110
  • Sonstiges: Tertiary Education (US: College)

Über den Autor


Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know-key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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