Growth Hacker Marketing
A Primer on the Future of PR, Marketing and Advertising
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, tur…
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Produktdetails
- ISBN: 978-1-78283-019-1
- EAN: 9781782830191
- Produktnummer: 16974293
- Verlag: Profile
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Plattform: EPUB
- Masse: 216 KB
Über den Autor
Ryan Holiday
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