How to Use Location-Based Marketing to Grow Your Sales and Revenue
Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver…
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Produktdetails
- ISBN: 978-0-13-325602-4
- EAN: 9780133256024
- Produktnummer: 27840114
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Plattform: EPUB
- Masse: 469 KB
- Auflage: 1. Auflage
Über den Autor
Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For 20+ years, he has helped firms like AT+T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. A frequent media guest and speaker, he was recently profiled in Advertising and Promotion, a leading marketing text.
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