John Izzo
The Purpose Revolution
How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
Ebook (EPUB Format)
Discover the Purpose Advantage!Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits-they want them to do some social good, too. These purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their org…
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Beschreibung
Discover the Purpose Advantage!Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits-they want them to do some social good, too. These purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
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Produktdetails
Weitere Autoren: Vanderwielen, Jeff
- ISBN: 978-1-62656-968-3
- EAN: 9781626569683
- Produktnummer: 29138721
- Verlag: Berrett-Koehler Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 240 S.
- Plattform: EPUB
- Masse: 2'305 KB
- Auflage: 1. Auflage
Über den Autor
John Izzo is president of Izzo Associates. He has spoken to over one million people, advised over 500 companies, authored or coauthored six books and helped some of the world's most admired companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Westjet, DuPont, Humana, Microsoft and McDonalds.
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