Allen C. Amason

Strategic Management

From Theory to Practice

Ebook (EPUB Format)

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to… Mehr

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Produktdetails

Weitere Autoren: Ward, Andrew

ISBN: 978-1-00-016646-0
EAN: 9781000166460
Produktnummer: 33884734
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 342 S.
Plattform: EPUB
Masse: 3'182 KB
Auflage: 2. Auflage
Abbildungen: 13 farbige Zeichn., 7 farbige Tabellen

Über den Autor

Allen Amason is Dean of the College of Business at Georgia State University, USAAndrew Ward is Associate Professor of Management at Lehigh University, USA