Deidre Pettinga

Marketing Management for School Leaders

The Theory and Practice for Effective Educational Practice

Buch

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of… Mehr

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Produktdetails

Weitere Autoren: Angelov, Azure / Bateman, David F.

ISBN: 978-1-4758-5007-9
EAN: 9781475850079
Produktnummer: 29894291
Verlag: Rowman & Littlefield Publishers
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 158 S.
Masse: H23.5 cm x B15.7 cm x D1.3 cm 391 g
Abbildungen: HC gerader Rücken kaschiert
Gewicht: 391

Über den Autor

Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has served as a p-12 teacher and tenured professor. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $70 million in grant awards for schools.Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He is a former due process hearing officer for Pennsylvania for over 580 hearings. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.