Einführung in die Produktpolitik im Marketing
Product policy forms the core of marketing policy instruments (4 Ps). This volume presents the product policy in marketing in a compact form.The reader target groups are students of business administration or related courses in marketing at universities, universities of applied sciences as well as in demanding courses for further education. Furthermore, specialists and managers for marketing, sales, product management, as career changers or promoted as well as business start-ups and freelancers are addressed.
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Produktdetails
- ISBN: 978-3-428-15831-7
- EAN: 9783428158317
- Produktnummer: 32313299
- Verlag: Duncker & Humblot GmbH
- Sprache: Deutsch
- Erscheinungsjahr: 2019
- Seitenangabe: 233 S.
- Masse: H23.3 cm x B15.6 cm x D1.7 cm 370 g
- Abbildungen: 53 Abbildungen; 233 S., 53 Schwarz-Weiß- Abbildungen
- Gewicht: 370
Über den Autor
Werner Pepels studied at HAW and university (both business administration with focus on marketing and with diploma degrees) and worked for twelve years as a consultant (account executive, account director) in international advertising agencies and as a managing director (partner) in sales promotion agencies. He then worked for 27 years as a professor of business administration. During this time he led numerous projects, was engaged as head of studies, expert examiner, conference leader etc. and is proven by numerous publications with over 180,000 copies sold, many of them published at Duncker&Humblot.
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